Digital Transformation
Client: Market leader in pharmacy automation solutions
Our client provides customized and digital solutions in the area of pharmacy automation. The company is a part of the worldwide medical technology group.
Description:
Position client as a digital frontend solution provider and consulting partner for pharmacies.
Develop digital “pharmacy of the future”: Personal digital front-end, Attract new customer segments, Offer value-added-services, Patient intelligence, Cross-selling platform, Convenience @ home, Fact-based consultation experience
Key results:
- An omnichannel platform for pharmacy
- Business model enabler for pharmacies
- Split up of customer and user in the future business model, creates new user groups who handle the machines
- The product disappears to the background of the value proposition and future processes are focusing stronger on the end customer, Integrated Solutions (End-to-End), Process Pharmacy of the Future, Process Homecare, Process eHealth
- Pharmacy POS: Self-Service Checkout, Customer-specific product placement, Cross-selling by OTC, Cross-Selling by RX, Offsite OTC/OTS Sales
