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Business Model & Growth

BUSINESS MODEL AND GROWTH

Rethink your business.
Create new value.
Build scalable growth.

Markets change faster than established business models.

IPG helps companies identify new growth opportunities, rethink their business logic and translate promising ideas into customer value,
viable business models and scalable growth.

CXO QUESTION

Where will our future growth come from —
and how do we turn it into a scalable business?

WHAT IT IS

Business Model Innovation is more than a new product.

It is the integrated design of how a company creates value, delivers it to customers and turns it into profitable growth.

 

IPG Business Model Innovation Canvas

Value Creation Deepening positioning and value proposition
Customer segments Target groups, channels & potential
What? Performance bundles & end-to-end services
External factors Trends & Drivers
Markets & Competitors
customer
Positioning Core
Beyond
Core
Offering & Solutions
Solutions
Beyond Svc.
Add. Services
Earnings models
Profitable
Delighters

Pro Bono
(new std.)
Value Chain
"Make"
"Partner"
"Buy"

Eco Systems
invest
discover
ideate
incubate
cooperate
acquire
Internal factors Strengths & Weaknesses
Core Competencies
Value Capture Common revenue models with value chain partners
How? Core competencies & strategy per offering
WHY IT MATTERS

Yesterday’s successful business model may not win tomorrow.

Digital technologies, ecosystems, AI and new customer expectations change how companies compete and where profits are made.

Market shifts

Customers, competitors and regulators redefine the rules of engagement.

Infrastructure shifts

Cloud, APIs, AI and data make new solutions faster to build and scale.

Economics shifts

Digital models reduce transaction costs and enable personalization at scale.

Ecosystem shifts

Value moves to actors that aggregate demand, integrate partners or own critical capabilities.
MANAGEMENT IMPLICATION

The key question is no longer only
“How can we sell more of what we already have?” but

“Where will future value be created and what role do we want to play?”

From product logic to business logic.

Business Model and Growth helps companies protect relevance, create new revenue sources, turn innovation into business value and scale what works.

“The future is rarely won by having the best product alone. It is won by building the better business model around it.”

CXO FOCUS

Rethink value.
Reinvent the model.
Accelerate growth.

´

CLIENT QUOTES
“Business Model and Growth"

On the path to our new strategy, we asked key questions about market trends, their pace of development, and how we wanted to position our future offering. Clear and pragmatic answers emerged through a collaborative process that combined forward-thinking ideas with broad organizational input. IPG’s approach, together with its senior consultants, made a decisive contribution to our development.

★★★★★
★★★★★

Dr. Martin Schefter

CEO / BARTEC Safe.t Technology

We appreciate IPG’s guidance in our transformation toward DIGITAL FITNESS. Through a broad-based initiative, we identified significant efficiency potential within our organization and defined future solutions for company-wide JOST process management.



★★★★★
★★★★★

Joachim Dürr

CEO/ JOST Werke SE

The IPG Open Innovation approach has brought us new ideas and concrete solutions much faster, significantly increased our development productivity and integrated potential development suppliers into the process early on. The expectations we had placed in the project were exceeded.


★★★★★
★★★★★

Antonios Vonofakos

Former Vice President & GM Becton Dicikinson Rowa Technologies

In addition to intensive analyses on the market and customer side with IPG, the impulses from many external experts and potential development partners that IPG involved in our innovation work were trend-setting on our way from a classical machine manufacturer to a solution provider and strategic business partner for our customers.

★★★★★
★★★★★

Alex Waser

Former CEO Bystronic Member of Conzzeta Executive Committee

When it comes to topics related to innovation and digitalization (AI, IoT, automation, etc), Carsten Vollrath and his team are a top address.





★★★★★
★★★★★

Walter Huber

Former CEO M-Industrie Migros-Gruppe

IPG’s deep expertise in Strategy & Business Model Innovation proved highly valuable. Another key success factor was the close collaboration with our organization, combined with a pragmatic, results-oriented approach. Within months, a clear roadmap was established and full management alignment was secured.


★★★★★
★★★★★

Dr. Jörg Dalhöfer

CEO Bea Group

IPG is a reliable partner in strategy development and implementation. They take the time to involve all stakeholders in the process. Also they have excellent research capabilities that are highly flexible, allowing us to pursue an agile and fast strategy development process. Beyond formulating the strategy, IPG works with stakeholders across the organization to aid implementation, too.

★★★★★
★★★★★

Dr. Torben Schüttfort

Managing Director Becton Dickinson Rowa Technologies

As recognized Thought Leader and Co-Creator for innovation with an impressive track record in the digital transformation of leading companies, IPG's expertise within the Swiss national INDUSTRIE 2025 initiative, especially with regards to the development of unique digital business models, is highly appreciated!


★★★★★
★★★★★

Philip Hauri

Platform Manager NEXT INDUSTIES

We like to work with IPG because they not only have the skills of strategy consulting and facilitation, but also understand our medical and technical challenges due to their in-depth experience in healthcare.

★★★★★
★★★★★

Dr. Stefan Klose

Former Director R&D Acute Care Therapies Maquet Cardiopulmonary

We have had very good experiences with IPG and their Open Innovation approach. In a remarkably short time they have found and mobilized the right external experts. The results of the Open Innovation Workshops opened up new perspectives for us in the development of innovations and were therefore very valuable to us.


★★★★★
★★★★★

Christoph Hellenbrand

Director R&D Becton Dickinson Rowa Technologies

IPG’s deep experience motivated us to investigate our current business model. Carsten Vollrath’s and his team members full commitment moved us further in building new complement digital business model. Our company's holistic vision has changed, first milestone of the project is done. IPG moved us in the process of digital brewing of our new business model, like the process of making the beer. Thanks to IPG we did START. Now we follow-UP.

★★★★★
★★★★★

Vojin Vukadinović

Executive Director IT & Marketing Metalac Group

SUCCESS CASES on
“Business Model and Growth”

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