Start Your Digital and Sustainable Transformation
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Book a free consultation
Book a free consultation
Book a free consultation
Book a free consultation
Book a free consultation
Book a free consultation
Markets change faster than established business models.
IPG helps companies identify new growth opportunities, rethink their business logic and translate promising ideas into customer value,
viable business models and scalable growth.
It is the integrated design of how a company creates value, delivers it to customers and turns it into profitable growth.
IPG Business Model Innovation Canvas
Digital technologies, ecosystems, AI and new customer expectations change how companies compete and where profits are made.
From product logic to business logic.
Business Model and Growth helps companies protect relevance, create new revenue sources, turn innovation into business value and scale what works.
“The future is rarely won by having the best product alone. It is won by building the better business model around it.”
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On the path to our new strategy, we asked key questions about market trends, their pace of development, and how we wanted to position our future offering. Clear and pragmatic answers emerged through a collaborative process that combined forward-thinking ideas with broad organizational input. IPG’s approach, together with its senior consultants, made a decisive contribution to our development.
We appreciate IPG’s guidance in our transformation toward DIGITAL FITNESS. Through a broad-based initiative, we identified significant efficiency potential within our organization and defined future solutions for company-wide JOST process management.
The IPG Open Innovation approach has brought us new ideas and concrete solutions much faster, significantly increased our development productivity and integrated potential development suppliers into the process early on. The expectations we had placed in the project were exceeded.
In addition to intensive analyses on the market and customer side with IPG, the impulses from many external experts and potential development partners that IPG involved in our innovation work were trend-setting on our way from a classical machine manufacturer to a solution provider and strategic business partner for our customers.
When it comes to topics related to innovation and digitalization (AI, IoT, automation, etc), Carsten Vollrath and his team are a top address.
IPG’s deep expertise in Strategy & Business Model Innovation proved highly valuable. Another key success factor was the close collaboration with our organization, combined with a pragmatic, results-oriented approach. Within months, a clear roadmap was established and full management alignment was secured.
IPG is a reliable partner in strategy development and implementation. They take the time to involve all stakeholders in the process. Also they have excellent research capabilities that are highly flexible, allowing us to pursue an agile and fast strategy development process. Beyond formulating the strategy, IPG works with stakeholders across the organization to aid implementation, too.
As recognized Thought Leader and Co-Creator for innovation with an impressive track record in the digital transformation of leading companies, IPG's expertise within the Swiss national INDUSTRIE 2025 initiative, especially with regards to the development of unique digital business models, is highly appreciated!
We like to work with IPG because they not only have the skills of strategy consulting and facilitation, but also understand our medical and technical challenges due to their in-depth experience in healthcare.
We have had very good experiences with IPG and their Open Innovation approach. In a remarkably short time they have found and mobilized the right external experts. The results of the Open Innovation Workshops opened up new perspectives for us in the development of innovations and were therefore very valuable to us.
IPG’s deep experience motivated us to investigate our current business model. Carsten Vollrath’s and his team members full commitment moved us further in building new complement digital business model. Our company's holistic vision has changed, first milestone of the project is done. IPG moved us in the process of digital brewing of our new business model, like the process of making the beer. Thanks to IPG we did START. Now we follow-UP.




















Zurich, Switzerland
Rijeka, Croatia
Belgrade, Serbia
San Mateo, USA
Shanghai, China
Thought and Do Factory for Digital and Sustainable Transformation.