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Cross Innovation

CROSS INNOVATION

Break silos. Connect perspectives.
Create better solutions.

Cross Innovation brings together the right people, industries, technologies and ideas to solve business challenges faster and more effectively.

WHAT IT IS

Innovation gets stronger when different worlds connect.

Cross Innovation deliberately combines knowledge, ideas and technologies from different industries, disciplines and ecosystems.

Closed Innovation

New ideas and products mainly emerge inside the company. Knowledge remains internal.

Open Innovation

External partners, customers and research organizations are actively involved in innovation.

Cross Innovation

Different industries and disciplines collaborate to create new solution spaces.

Cross Innovation helps companies solve business challenges faster by connecting internal expertise with ideas, technologies and capabilities from outside their traditional boundaries.

The best solution may already exist — just not in your industry.

HOW IPG CREATES VALUE

From outside perspective to measurable business impact.

Reveal blind spots

Challenge established assumptions and uncover hidden opportunities.

Discover proven solutions

Search across industries, research, start-ups and supplier ecosystems.

Generate better ideas

Combine different disciplines to create more differentiated and often simpler solutions.

Reduce development risk

Validate early with customers, experts and partners before major investments.

Accelerate cycles

Use existing knowledge and partners to shorten the path from challenge to solution.

Create growth

Translate external ideas into new products, services and business models.

OUR CROSS INNOVATION APPROACH

Explore broadly. Focus quickly.
Implement what creates value.

Cross Innovation expands the solution space while keeping focus on business value and implementation.

Phase 1: Discovery & Benchmark
Phase 2: Incubation
Phase 3: Acceleration
1a
Stakeholder Analysis
1b
Business Model & Core Comp. Check
1c
Trend Radar
1d
Customer Unmet Needs
1e
Defining Blind Spots
2a
Tomorrow-land Tour | Cross Innovation Workshops
2b
Ideas Consolidation & Prioritization
2c
Tomorrow-land Tour | Innovation Coherence & Proof of Concept
3a
Business Model Development
3b
Business Case Development
3c
Plan for Implementation & Specification
3d
Governance & Organizational Re-Design
The cross innovation funnel has permeable walls; ideas flow in and out. The result: a greater chance of success — and it all happens much faster. By taking advantage of innovative collaboration and partnering, IPG and its innovative leaders' network together can make things happen. Innovation ready for deployment
“What is stakeholders’ opinion?”
“What does company possess?”
“How does future look like?”
“What are customer needs?”
“What are the blind spots to answer?”
“What ideas are there?”
“What logical clusters can we create?”
“What’s feasible?”
“How do future Bus. Model(s) look like?”
“How does it pay off?”
“How to build it?”
“How to grow it?”
THE IPG DIFFERENCE

IPG helps companies solve business challenges faster by connecting internal expertise with ideas, technologies and capabilities from outside their traditional boundaries.

The result is not a larger idea pool. It is a focused pipeline of solutions with clear business relevance.

Cross-industry
intelligence

External expert
network

Customers &
suppliers

Cross Innovation
AI Platform

Business case &
roadmap

IPG DIGITAL & AI

Cross Innovation AI Platform

IPG Digital brings together AI, market intelligence, proven transformation methods and digital tools to boost cross innovation.

Trendscouting

  • Compilation (inside-out and outside-in) of relevant trends
  • Review, discussion and prioritization along strategic dimensions

    • Strategic ınitiatives

  • Mapping of strategic topics & prioritization of these
  • Control/tracking of strategic initiatives


    • Ideation Process

  • Obtain ideas from various stakeholders (internal & external)
  • Collectively evaluate and prioritize ideas

    • Product and service innovation

  • Collectively develop and prioritize features
  • Streamlining innovation & implementation processes

    • Customer needs

  • Mapping, discussion and prioritization of customer needs (needs/stories)
  • Transition to concrete initiative

    • Technology Management

  • Scouting of potentially disruptive technologies
  • Discussion and prioritization of technologies based on benefits for the company

    • Start-Ups & Collaboration

  • Mapping relationships with start-ups and partners
  • Cultivate relationships along the platform

    • Project Management

  • Mapping of a wide variety of projects and initiatives
  • Regular updates and consolidation of work results

    • Connect perspectives. Create better solutions. Accelerate innovation.

    Let’s explore how Cross Innovation can help your organization combine internal expertise with external ideas, technologies and partners to solve complex business challenges faster and more effectively.

    Discuss your transformation challenge
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    Transform Your Business. By Yourself. Faster. Smarter.

    IPG PARTNERS GROUP

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    IPG PARTNERS GROUP

    Thought and Do Factory for Digital and Sustainable Transformation.

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