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DIGITAL BUSINESS MODEL TRANSFORMATION

What is Digital Transformation?

Digital transformation is the integration of digital technology across all functions of an organization, radically altering how you run your business and provide value to your clients. It's also a cultural shift that calls for businesses to continuously question the status quo, try new things, and learn to embrace failure.

The transformation and exploitation of new business strategy prospects depend heavily on digital talent and competencies. Because of the worldwide nature of this transition, digital technology must be adopted for both internal and external processes.

And why is it important?

Businesses that use the strength of significant new technology to provide an entirely new level of innovative service or brand-new products are known as digital disruptors. They offer a whole new level of ground-breaking service or brand-new products, harnessing the power of important new technologies. These are the emerging businesses that have received a lot of money and may potentially be on the verge of becoming the next unicorn.

So, how do we define DIGITAL BUSINESS MODEL INNOVATION?

A digital transformation strategy is the method for reorganizing the business to integrate digital technology across relevant facets in order to achieve a variety of goals, including increased efficiencies and collaboration as well as faster delivery and higher customer satisfaction.
Digital business model innovation refers to the process of developing new or improved business models that leverage digital technologies and capabilities. It involves creating new ways of creating and capturing value in the digital economy by rethinking the way products and services are delivered, distributed, priced, and consumed.
Digital business model innovation can involve a range of activities, such as leveraging big data and analytics to improve decision-making, creating new channels for customer engagement, developing new revenue streams through digital products and services, and leveraging platforms to connect with customers and partners.

Digital Transformation changes how companies create value
Digital transformation is about changing where value is created, and how your business model is structured. More and more, value creation comes from outside the firm not inside, and from external partners rather than internal employees.

Why is digital business model innovation important?

Overall, digital business model innovation is crucial for companies looking to succeed in today's digital economy, and those that fail to innovate risk falling behind their competitors and becoming irrelevant in the long term.

  • Competitive advantage: By leveraging digital technologies and capabilities, companies can create new or improved products and services, streamline processes, and develop new revenue streams, which can give them a competitive advantage over their rivals.
  • Meeting changing customer demands: As consumer behavior shifts towards digital channels, businesses that can adapt and innovate their business models to meet these changing demands will be better positioned to succeed.
  • Increased efficiency and cost savings: Digital business models can help companies streamline their operations, reduce costs, and increase efficiency, enabling them to provide better value to customers.
  • Access to new markets: Digital business models can open up new markets and customer segments that were previously inaccessible, allowing companies to expand their reach and grow their business
  • Future-proofing: In today's rapidly changing business environment, digital business model innovation is essential for companies to remain relevant and competitive in the long term. By continuously innovating and adapting to new technologies and customer demands, companies can future-proof their business and stay ahead of the curve.

What are the success factors in implementing a digital business model?

By considering these six success factors, companies can increase their chances of success in implementing a digital strategy and business model, and position themselves for long-term growth and success in the digital economy.

CLEAR OBJECTIVES

Having clear and measurable objectives that align with the company's overall business goals is essential for success. This helps to ensure that the digital strategy is focused on achieving specific outcomes and is aligned with the company's broader goals.

CUSTOMER-CENTRIC APPROACH

A customer-centric approach is critical for success in the digital space. This involves understanding customer needs, preferences, and behaviors, and using this knowledge to create digital experiences that deliver value to customers and meet their needs.

AGILITY AND ADAPTABILITY

The digital landscape is constantly evolving, and companies need to be agile and adaptable in order to keep up with new technologies, changing customer preferences, and shifting market conditions. This requires a willingness to experiment, learn, and iterate as part of the digital strategy implementation process.

DATA-DRIVEN DECISION-MAKING

A Data is a key success factor in the digital space, and companies need to be able to collect, analyze, and leverage data to inform decision-making and optimize performance. This includes setting up systems for data collection and analysis, and using data to continuously improve the digital strategy and business model.

COLABORATIVE CULTURE

A Successful implementation of a digital strategy and business model requires collaboration across different departments and functions within the organization. This involves breaking down silos and fostering a culture of collaboration and communication across the organization.

RESOURCE ALLOCATION

Adequate allocation of resources, including budget, personnel, and technology, is essential for the successful implementation of a digital strategy and business model. Companies need to ensure that they have the necessary resources in place to support the digital initiatives and tactics included in the strategy.

We are IPG -
The Business Transformers

iPG Framework iPG INNOVATE · PERFORM · GROW INNOVATE Acceleration Incubation Discovery PERFORM Baselining Use case profiling Implementation & monitoring GROW Maintain profitability Expansion & leadership Growth strategy

We guide companies to transform their business:

Innovate - Perform - Grow

IPG Digital accelerates transformation and establishes companies by bringing together the expertise needed to support organizations in growing and thriving in the digital era.

We combine the development of distinctive strategies and business models with cutting-edge techniques for focused performance enhancement.

We assist our clients in utilizing the power of data and artificial intelligence, streamlining and automating business processes, fostering digital growth, producing breathtaking digital experiences, and cultivating a digital talent and culture.

Innovate - We encourage organizations to comprehend market dynamics and anticipate future scenarios in order to enable a strategy reorientation toward creative growth solutions.

Perform - We encourage businesses to realign current internal competences and establish new dynamic skills, structures, and procedures in order to thrive in dynamic situations.

GrowWe assist businesses expand and introduce and adopt cutting-edge technologies and fresh, creative solutions that stimulate scale-up and productivity improvements.

Value Creation Deepening positioning and value proposition
Customer segments Target groups, channels & potential
What? Performance bundles & end-to-end services
External factors Trends & Drivers
Markets & Competitors
customer
Positioning Core
Beyond
Core
Offering & Solutions
Solutions
Beyond Svc.
Add. Services
Earnings models
Profitable
Delighters

Pro Bono
(new std.)
Value Chain
"Make"
"Partner"
"Buy"

Eco Systems
invest
discover
ideate
incubate
cooperate
acquire
Internal factors Strengths & Weaknesses
Core Competencies
Value Capture Common revenue models with value chain partners
How? Core competencies & strategy per offering

CLIENT QUOTES ABOUT IPG on
“Digital Strategy & Business Model Transformation”

IPG’s deep expertise in Global Footprint & Operating Model redesign proved highly valuable. Another key success factor was the close integration with our organization, combined with a pragmatic, results-oriented approach. Within months, a clear roadmap was created and full management alignment was achieved.


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Reinhard Mayer

Former CFO GETINGE Group

On the path to our new strategy, we asked key questions about market trends, their pace of development, and how we wanted to position our future offering. Clear and pragmatic answers emerged through a collaborative process that combined forward-thinking ideas with broad organizational input. IPG’s approach, together with its senior consultants, made a decisive contribution to our development.

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Dr. Martin Schefter

CEO / BARTEC Safe.t Technology

We appreciate IPG’s guidance in our transformation toward DIGITAL FITNESS. Through a broad-based initiative, we identified significant efficiency potential within our organization and defined future solutions for company-wide JOST process management.



★★★★★
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Joachim Dürr

CEO/ JOST Werke SE

IPG’s deep expertise in Strategy & Business Model Innovation proved highly valuable. Another key success factor was the close collaboration with our organization, combined with a pragmatic, results-oriented approach. Within months, a clear roadmap was established and full management alignment was secured.


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Dr. Jörg Dalhöfer

CEO Bea Group

IPG is a reliable partner in strategy development and implementation. They take the time to involve all stakeholders in the process. Also they have excellent research capabilities that are highly flexible, allowing us to pursue an agile and fast strategy development process. Beyond formulating the strategy, IPG works with stakeholders across the organization to aid implementation, too.

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Dr. Torben Schüttfort

Managing Director Becton Dickinson Rowa Technologies

Within just a few weeks, we identified key improvement potential using IPG’s benchmarking approach, developed a clear roadmap, and secured full alignment from our Global Supply Chain Management team. Especially valuable was IPG’s trend analysis, which highlighted important market drivers that will shape our supply chain strategy in the years ahead.

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Kai Könecke

Chief Supply Chain Officer Emmi

DIGITAL FITNESS along our entire JOST value creation process is a key success factor for us. Together with IPG, we were able to uncover important efficiency potential in purchasing, supply chain and production and define valuable focal points for future digital solutions in company-wide JOST process management.


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Dirk Hanenberg

COO JOST Werke SE

We are driving forward the strategic expansion of our purchasing and supply chain function with high priority. With IPG’s guidance, we have been able to create important prerequisites for further increasing our unit's value contribution to the company's success in the future and initiating the transformation toward digitalization and sustainability.

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Markus Schenker

Supply Chain Management Uster Technologies

As recognized Thought Leader and Co-Creator for innovation with an impressive track record in the digital transformation of leading companies, IPG's expertise within the Swiss national INDUSTRIE 2025 initiative, especially with regards to the development of unique digital business models, is highly appreciated!


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Philip Hauri

Platform Manager NEXT INDUSTIES

IPG has helped a lot to focus on creating something really new instead of letting the same thing become more intense. Together with IPG, we have managed to design a fully connected & harmonized operating model and cross-regional shared functions to leverage both our size as well as our expertise. As key result we thereby substantially increased our sales efficiency and productivity.

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Heinz Jacqui

Senior Vice President Gunnebo Group

Thanks to IPG's open innovation approach, we have received interesting solution ideas for our open questions. This gave us fresh ideas and interesting actual opportunities for the future.




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Jussi Takaneva

Head of Industrial, Multimedia and Distribution JAE Europe

As an internationally recognized think tank and consultancy for technology and innovation management, we value IPG as a strategic partner in expanding our Science-Technology Park. We also benefit from IPG’s strong supply chain expertise in developing and identifying highly qualified suppliers for our customers.


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Marion Milanović

MIND – Milanović Industries Group

The strategic expansion of our commodity group management is a top priority for SBB. With the support of Carsten Vollrath and his team, we were able to realize important steps in expanding our methodological expertise and in deriving commodity group-specific optimization levers and sustainable procurement strategies.

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Dietmar Gessner

Swiss Federal Railways (SBB) AG

As an international think tank and top management consultancy with a relevant track record in the digital transformation of many companies, IPG's expertise is highly appreciated within the dialogue with leading Swiss purchasing organizations to expand their digitalization competence!


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Adrian Jungo

President / Head of Business Development / procure.ch / cablex

Digital procurement is a central field of training for us, in which the BME already plays a leading role. We are proud to have won IPG as a strategic partner for the further expansion of our training program. With IPG's relevant innovation and digitization competence, we offer German procurement organizations a first-class range of services to systematically develop and expand their digital competencies.

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Wilhelm Keienburg

Managing Director BME Academy

IPG is one of the leading think tanks and management consultancies for the holistic transformation of procurement. With its strong innovation expertise, IPG serves as a strategic training partner for the systematic development of Procurement 4.0 competencies and the launch of pilot projects within Swiss companies.


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Andreas Kyburz

Managing Director procure.ch

IPG’s deep experience motivated us to investigate our current business model. Carsten Vollrath’s and his team members full commitment moved us further in building new complement digital business model. Our company's holistic vision has changed, first milestone of the project is done. IPG moved us in the process of digital brewing of our new business model, like the process of making the beer. Thanks to IPG we did START. Now we follow-UP.

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Vojin Vukadinović

Executive Director IT & Marketing Metalac Group

In addition to intensive analyses on the market and customer side with IPG, the impulses from many external experts and potential development partners that IPG involved in our innovation work were trend-setting on our way from a classical machine manufacturer to a solution provider and strategic business partner for our customers.

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Alex Waser

Former CEO Bystronic Member of Conzzeta Executive Committee

The IPG Open Innovation approach has brought us new ideas and concrete solutions much faster, significantly increased our development productivity and integrated potential development suppliers into the process early on. The expectations we had placed in the project were exceeded.


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Antonios Vonofakos

Former Vice President & GM Becton Dicikinson Rowa Technologies

We like to work with IPG because they not only have the skills of strategy consulting and facilitation, but also understand our medical and technical challenges due to their in-depth experience in healthcare.

★★★★★
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Dr. Stefan Klose

Former Director R&D Acute Care Therapies Maquet Cardiopulmonary

IPG's deep experience in business model development and especially with regard to open innovation was very valuable. Through networked thinking, we were encouraged to embark on something truly new and to open up widely to explore concrete new offerings, business models and set cornerstones to our organization for a new growth area.

★★★★★
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Nader Halmuschi

Managing Director BARTEC Safe.t Technology

With his relevant experience in various industries, Carsten Vollrath and IPG are an important source of inspiration and sparring partner for us on the topic of "Transformation of the SBB Supply Chain in the Direction of Digitalization and Sustainability”.



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Jan-Patrick Willmes

Swiss Federal Railways (SBB) AG

When it comes to topics related to innovation and digitalization (AI, IoT, automation, etc), Carsten Vollrath and his team are a top address.





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Walter Huber

Former CEO M-Industrie Migros-Gruppe

I greatly appreciate IPG’s guidance on the MNRS strategizing process in exploring a reimagination of our brand and our charity's business model. In this regards, IPG has given us such a powerful approach to scale and innovate how we deliver services to families in need.



★★★★★
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Joanne Gouaux

Acting Board Chair My New Red Shoes (MNRS)

IPG has helped us a lot in sharpening a common understanding of the topic of strategic procurement management across all purchasing units and raising the entire purchasing department to a new level of professionalism. The structural & cultural challenges in the organization associated with the necessary transformation were recognized early on and actively addressed.

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Axel Butterweck

Former CPO Swiss Post

IPG is one of the first addresses for supply chain transformation. For us, IPG is an ideal strategic partner not only as an initiator and pioneer, but also as a strategic implementation partner for innovative supply chain solutions and associated digital business models.



★★★★★
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Dirk Reich

Co-Founder / Board Member Log-hub Imperial Logistics

As recognized Thought Leader and Co-Creator for innovation with a long track record in the digital transformation of leading companies, IPG's expertise within the Swiss dialogue about digitalization and technology management (i.e. in the national INDUSTRIE 2025 initiative) especially with regards to the development of unique digital business models is highly appreciated!

★★★★★
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Rene Brugger

President Swiss Technology Network

On the way to our new order fulfillment organization, we harmonized the roles, tasks and competencies between the functions involved and established a common end-2-end process understanding. In the interplay between "thought ahead" and "agreed within the circle of stakeholders", the IPG approach has contributed decisively to our new setup and our collaborative approach.

★★★★★
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Harry Baumann

Manager Supply Chain and Operations Uster Technologies AG

IPG has made a strong contribution to our brand relaunch. Thanks to the collection and evaluation of hand-picked customer voices (voice of the customer), we were able to sharpen our positioning and strengthen our brand.



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Axel Kühn

Managing Director Fellows & Sparks

IPG’s expertise strongly supported the development of our integrated global Supply Chain & Procurement function aligned with the new Getinge Operating Model. Through a collaborative redesign process, IPG helped establish a new structure, governance model, and strong cross-functional alignment from the start.


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Markus Medart

Former President Supply Chain Getinge Group

We have had very good experiences with IPG and their Open Innovation approach. In a remarkably short time they have found and mobilized the right external experts. The results of the Open Innovation Workshops opened up new perspectives for us in the development of innovations and were therefore very valuable to us.


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Christoph Hellenbrand

Director R&D Becton Dickinson Rowa Technologies

On behalf of the Chamber of Commerce, we express our satisfaction with the successful collaboration on the industrialization and digitalization of the Serbian economy. IPG’s expertise in digital transformation has been highly valued in shaping industrial policy strategy and supporting Serbia’s digital transformation initiatives.


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Vidosava Dzagić

Assistant Director Chamber of Commerce and Industry of Serbia

In the comprehensive exchange of knowledge and the global networking of know-how from different areas and perspectives, we see IPG with the relevant industry 4.0 competence as a valuable partner and impulse generator for the further development of Smart Factory solutions.



Prof. Dr. Vidosav Majstorović

Professor Mechanical Engineering Faculty University of Belgrade

Future based, disruptive and out of the box thinking. Those who want to shape the future learn methods and skills in the "Certified Digital Procurement Manager" (CDPM) certificate course.




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Uwe Zahnd

Head of Purchasing | Management Member Plica AG

In the "Certified Digital Procurement Manager" (CDPM) certificate course teach Top advisers, who make the red thread in the well-structured course structure clearly noticeable. The final thesis enables the immediate transfer into the daily business.



Eduardo Stahel

Head of Purchasing Software + License Management Swisscom

The "Certified Digital Procurement Manager" (CDPM) certificate course opens the perspective for the current way of working in purchasing and gives new perspectives for a sustainable purchasing organization. The interaction of theoretical basics, practical examples and the work with concrete use cases provides the participants with a suitable tool for the implementation in their own company.

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Christoph Maier

Giesecke+Devrient Currency Technology

The challenges of a future purchasing structure in Purchasing 4.0 are manifold and decisive. With the certificate course "Certified Digital Procurement Manager", IPG has laid the foundation for us to be able to plan and implement a market-driven & strategic development at an early stage. The methods imparted are innovative and show a trend-setting analysis of upcoming necessities.

Enrico Florschuetz

Commodity Lead Buyer N3 Engine Overhaul Services

My expectations of the "Certified Digital Procurement Manager" (CDPM) certificate course in terms of content, quality and speakers were exceeded. Despite the packed six days, there was no shortage of group work; the class size was ideal for this. In each module we were able to practice the topics in a practical way and at the end we could embed them in the individual case study. I can use this "one to one" in my daily business.

Lukas Schenker

ICT Sourcing Manager Aargauische Kantonalbank

As one of the first classes to be allowed to complete the majority of the "Certified Digital Procurement Manager" (CDPM) certificate course online, the need for digitization was clearly demonstrated to us. Thanks to the exciting modules and the practical case studies, taking into account the entire value chain, my view was sharpened to think and act in digital processes.

Marcel D. Hess

Head of Procurement & Logistics Georg Utz AG

SUCCESS CASES on
“Digital Strategy & Business Model Transformation”

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