INNOVATIVE PARTNERS GROUP becomes SWISS IPG PARTNERS GROUP
Over the past few months, we have further sharpened our corporate identity (CI) and value proposition. Herewith we are pleased to inform you about our new CI standards effective from 22 June 2018 as follows:
SWISS IPG PARTNERS GROUP
the art of INNOVATION – PERFORMANCE – GROWTH
As we are founded and headquartered in Switzerland, we are proud to incorporate SWISS in our company name. IPG stands for value creation through BUSINESS MODEL INNOVATION combined with PERFORMANCE EXCELLENCE along all three axes “INNOVATE – PERFORM – GROW”. We merge state-of-the-art performance improvement measures with business model innovation in a HOLISTIC APPROACH to take value creation to the next level. In line with our mission statement “The world becomes fluid”, water becomes the dominant graphic theme and element in our market presence.