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Open Innovation

How IPG can help to speed up innovation?

In line with our brand mantra "INNOVATE - PERFORM - GROW", we enable companies to manage their transformation by themselves, faster and more intelligently.

Starter Kit

We promote cross-functional innovation capabilities in companies and organizations, supporting initiatives on innovation, technology and business transformation challenges.

Innovate

We encourage companies to understand market dynamics and anticipate future scenarios to enable a realignment of strategy towards new, innovative solutions.

Perform

We encourage companies to realign their current internal competencies and create new dynamic capabilities, structures and processes to succeed in dynamic situations.

Grow

We support companies in their expansion and adoption of cutting-edge technologies and innovative solutions that lead to economies of scale and productivity gains.

Onboarding & Customization
Introduction to methodology, prioritization of modules, gates and external guidance needs. Customization of template structures, evaluation criteria, metrics, profiling attributes and relationship criteria.
Pipelining
Identification of existing and relevant innovation drivers such as trends, initiatives, ideas, projects, products and services.
Campaign
Enrichment of further content and perspectives by means of inside-out and outside-in campaigns with internal and external specialists.
Discovery & Benchmark
Deep understanding for the respective market and customer needs is built up. Creativity plays a crucial role to develop first rough ideas.
Incubation
Ideas are validated with stakeholders and customers, oftentimes by the use of prototypes — leading to verification of critical assumptions, pivots or rejection.
Acceleration
Scaling of new solutions is the focus. Special emphasis on usability, business ramp-up or scale-up activities.
Baselining
Establishment of a clear and well-documented reference point representing the current state of a business, serving as a benchmark against future performance and progress.
Profiling
Identifying, detailing, and analyzing specific scenarios in which a new business innovation, product, service, or process will be used to meet needs and expectations.
Implementation
Planned innovation is put into practice and subsequently observed and analyzed to ensure it achieves the desired outcomes.
Expansion
Formulation of plans and tactics that a business uses to achieve expansion and increase its customer presence, efficiency, and profitability.
Leadership
Expanding the reach and impact of the innovation, as well as demonstrating thought leadership and influence within the industry.
Maintain Success
Balancing the costs of innovation with efficiency gains and revenue to ensure the company remains profitable and achieves sustainable growth.
Phase 1: Discovery & Benchmark
Phase 2: Incubation
Phase 3: Acceleration
1a
Stakeholder Analysis
1b
Business Model & Core Comp. Check
1c
Trend Radar
1d
Customer Unmet Needs
1e
Defining Blind Spots
2a
Tomorrowland Tour | Open Innovation Workshops
2b
Ideas Consolidation & Prioritization
2c
Tomorrowland Tour | Innovation Coherence & Proof of Conc.
3a
Business Model Development
3b
Business Case Development
3c
Plan for Implementation & Specification
3d
Governance & Organizational Re-Design
The open innovation funnel has permeable walls,ideas flow in and out. The result: A greater chance of success - and it all happens much faster By taking advantage of innovative collaboration and partnering, IPG and its innovative leaders' network together can make things happen Innovation ready for deployment
“What is stakeholders’ opinion?”
“What does company possess?”
“How does future look like?”
“What are customer needs?”
“What are the blind spots to answer?”
“What ideas are there?”
“What logical clusters can we create?”
“What’s feasible?”
“How do future Bus. Model(s) look like?”
“How does it pay off?”
“How to build it?”
“How to grow it?”

Cross Innovation Platform

Typical areas of application

Trendscouting

  • Compilation (inside-out and outside-in) of relevant trends
  • Review, discussion and prioritization along strategic dimensions

    • Strategic ınitiatives

  • Mapping of strategic topics & prioritization of these
  • Control/tracking of strategic initiatives


    • Ideation Process

  • Obtain ideas from various stakeholders (internal & external)
  • Collectively evaluate and prioritize ideas

    • Product and service innovation

  • Collectively develop and prioritize features
  • Streamlining innovation & implementation processes

    • Customer needs

  • Mapping, discussion and prioritization of customer needs (needs/stories)
  • Transition to concrete initiative

    • Technology Management

  • Scouting of potentially disruptive technologies
  • Discussion and prioritization of technologies based on benefits for the company

    • Start-Ups & Collaboration

  • Mapping relationships with start-ups and partners
  • Cultivate relationships along the platform

    • Project Management

  • Mapping of a wide variety of projects and initiatives
  • Regular updates and consolidation of work results

    • Cross Innovation Lab

    With the “Lab”, we offer cross-innovation workshops and services in the areas of digital transformation, digital business, UI/UX design and software development

    We help you to shorten your innovation cycles and promote prototyping skills

    Digital Transformation
    • Digital strategy and roadmap
    • Digital technologies and innovations
    • Partnerships and ecosystems
    Business Model Innovation
    • Digital business models
    • Open & cross innovation and co-creation
    • Customer centricity and user experience
    UI/UX Design
    • Prototyping and interaction design
    • Responsive design and cross-device compatibility
    • Usability tests and user feedback
    Software Development
    • Software architecture
    • Software development and implementation
    • DevOps and cloud computing