IPG Digital & AI

IPG DIGITAL & AI

Turn transformation intelligence into business impact.

IPG Digital brings together AI, market intelligence, proven transformation methods and digital tools to help companies identify the right opportunities, make better decisions and accelerate implementation

AI

Use data and algorithms to structure opportunity discovery.

Data

Create transparency across initiatives, risks and expected value.

Tools

Connect requirements with ToolMaps and best-fit solutions.

Execution

Move from selection to proof of concept and implementation.

WHAT IT IS

Digital enablement for better transformation decisions.

IPG Digital is the digital enablement layer behind the IPG Transformation Journey.

Integrated environment

Combines AI, data, market intelligence, digital use cases, solution knowledge and structured transformation workflows.

From ambition to action

Moves management teams from business ambition to priorities, use cases, solutions and measurable results.

Less digital noise

Creates a transparent and
fact-based way to decide
where technology really
creates value.

CXO QUESTION

How do we make better transformation decisions — faster and with less risk?

Digital transformation rarely fails because companies lack ideas or technologies. The real challenge is to focus, prioritize and select the solutions that create measurable value.

IPG Digital helps management answer where to focus, what to prioritize, which tools to select and how to turn opportunities into impact.

HOW IT CREATES VALUE

From opportunity to impact — with greater speed, transparency and confidence.

Six value levers translate digital intelligence into better transformation outcomes.

Identify the right opportunities

AI-supported assessments, market intelligence and use-case libraries identify where digital technologies create value.

Focus investment

Evaluate use cases by business value, complexity, strategic fit, readiness and risk.

Find best-fitting solutions

Connect business requirements with suitable technologies, AI tools and solution providers.

Improve decisions

Dashboards, scorecards and AI-supported analysis create transparency across initiatives and investments.

Accelerate implementation

Rapid prototyping, proof of concept, software engineering and integration turn concepts into working solutions.

Build internal capability

Teams learn to orchestrate transformation themselves instead of creating long-term consultant dependency.

THE IPG DIGITAL LOGIC

Ambition → Hotspots → Use Cases → Best-Fit Solutions → Impact

IPG Digital creates an end-to-end logic from management ambition to tangible results.

Ambition

What do we want to achieve?

Hotspots

Where can AI and digitalization create value?

Use Cases

What exactly should technology solve?

Best-Fit

Which tools and partners fit best?

Execution

How do we validate and implement?

Impact

What value has been created?

Best-Fit Matching is the bridge between business requirements and relevant technologies, AI tools and solution providers.

IPG DIGITAL USE CASES LIBRARY

With the IPG AI platform, you can explore, evaluate and prioritize 1.000+ proven AI use cases tailored to your company for stronger, faster AI outcomes

IPG´s AI platform supports to discover AI opportunities tailored to individuel business requirements

Cluster

Process

Process phase

Use case

Business Requirement

INNOVATE

Readiness &
Capability Check 1

Trends &
Drivers 2

Ambition &
Values 3

Hotspots
Analysis 4

Use Cases &
Requirements 5

Target
IT Framework 6

Roadmap &
Business Case 7

Mobilization &
First Skill Ups 8

TWIN-PRO EXPLORER

AI platform for digital use cases, tools and solution providers

Best-Fit Matching

Ambition

→

Hotspots

→

Use Cases &
Business Requirements

→

Best-Fit
IT & AI Solutions

→

Best-Fit
Solution Provider

Community & Ecosystem

Recruiting & Interim Management

Change Management

Skill Up Academy

Target Operating Model

Performance & Reporting

Digital Execution Framework

GROW

PERFORM

50+

AI core use case

with

1,000+

single sub-use cases

Rapidly identify AI opportunities

Review an ever-expanding library of 1,000+ single AI sub-use cases for digital and sustainable Procurement & Supply Chain transformation to surface those most relevant to your needs.

Built-in AI Expertise and Case Studies

Evaluate each AI use case based on IPG expert assessment of projected business value and complexity of implementation — informed by proprietary research and real-world adoption data.

AI Prioritization Framework

AI agents, interactive dashboards and scorecards support ranking, comparison and shortlisting of AI use cases based on individual ambition, goals, risk appetite and readiness.

THE IPG DIFFERENCE

Technology does not drive transformation. Better decisions do.

IPG Digital combines transformation expertise, AI and data, market and solution intelligence, digital platforms and implementation capability.

IPG
Transformation
Expertise

AI &
Data

Market
Intelligence

Digital Tools
& Platforms

Implementation
Capability

Better intelligence. Better decisions. Faster impact.

Find the right AI opportunities. Make better decisions. Move faster.

Let’s explore how IPG Digital & AI can help your team prioritize high-value use cases, select the right solutions and translate AI potential into measurable results.

Discuss your transformation challenge

Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

Start Your Digital and Sustainable Transformation

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Turn transformation intelligence into business impact.

IPG Digital brings together AI, market intelligence, proven transformation methods and digital tools to help companies identify the right opportunities, make better decisions and accelerate implementation

AI

Data

Tools

Execution

Digital enablement for better transformation decisions.

IPG Digital is the digital enablement layer behind the IPG Transformation Journey.

Integrated environment

From ambition to action

Less digital noise

How do we make better transformation decisions — faster and with less risk?

Digital transformation rarely fails because companies lack ideas or technologies. The real challenge is to focus, prioritize and select the solutions that create measurable value.

IPG Digital helps management answer where to focus, what to prioritize, which tools to select and how to turn opportunities into impact.

From opportunity to impact — with greater speed, transparency and confidence.

Six value levers translate digital intelligence into better transformation outcomes.

Identify the right opportunities

Focus investment

Find best-fitting solutions

Improve decisions

Accelerate implementation

Build internal capability

Ambition → Hotspots → Use Cases → Best-Fit Solutions → Impact

IPG Digital creates an end-to-end logic from management ambition to tangible results.

Ambition

Hotspots

Use Cases

Best-Fit

Execution

Impact

Best-Fit Matching is the bridge between business requirements and relevant technologies, AI tools and solution providers.

With the IPG AI platform, you can explore, evaluate and prioritize 1.000+ proven AI use cases tailored to your company for stronger, faster AI outcomes

IPG´s AI platform supports to discover AI opportunities tailored to individuel business requirements

Rapidly identify AI opportunities

Built-in AI Expertise and Case Studies

AI Prioritization Framework

Technology does not drive transformation. Better decisions do.

IPG Digital combines transformation expertise, AI and data, market and solution intelligence, digital platforms and implementation capability.

Better intelligence. Better decisions. Faster impact.

Find the right AI opportunities. Make better decisions. Move faster.

Let’s explore how IPG Digital & AI can help your team prioritize high-value use cases, select the right solutions and translate AI potential into measurable results.

Transform Your Business. By Yourself. Faster. Smarter.

IPG

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